In 1917, during the madness of the WW1, Marcel Duchamp pissed on the (art) world and the term “readymade” was born. Today, 100 years later, we are pissing on our planet, on the future of the humankind.
The worlds average temperature is growing for 0.1 degrees every few years. In few decades it will reach values, which will turn everything we know upside down. No more fishes in the sea, no more wheat on the fields, apocalyptic floods and hurricanes everywhere. In a complete chaos, people will keep fighting for the rest of the goods until only few of them will remain. After living in the stone age for a few thousand years, new civilizations will slowly appear. Than, their archaeologists will find the remains of this mug. They will put it in a museum and ask themselves what was this all about.
Duchamp’s urinal was signed “R. MUTT 1917” and titled Fountain. It was photographed by Alfred Stieglitz, but later lost. In 1960 Duchamp commissioned 17 replicas and signed them. Because of the sign “R. MUTT 1917”, those urinals, bought in a shop for few dollars, now sell for millions. This incapability to differ between the facts (urinal) and the appearance (famous art work), which Anderson excellently described in Emperor’s new clothes, is the mother of all disasters. It is a fact, that every product we buy, every drive we take and every click we make, adds something to carbon dioxide (CO2) emissions, which cause climate changes. On the other hand, nobody can imagine a relative fair society without the economy of consumption. They are inventing all kind of new products, which appear to be “eco” and “bio”, while in fact the CO2 footprint of the worlds production is growing daily. Somewhere, deep inside, we know all this, but we just say “On dear!” and keep adding to CO2 emissions and help fasten the climate changes. L
ike a drunkard, who knows deep inside himself that he is destroying himself and everyone dear to him, but can’t help himself from drinking another glass.
In 2017, hundred years later Matic Kos, Teo Spiller and Ernest Ženko, three professors from Arthouse college, each wrote “Mutt 2017” and created “ready 2 B made” objects, on demand printed mugs, from them. This combination of a mass production and Lev Manovich’s on demand created and delivered object, fulfills Beuys’s concept of a social sculpture as a collectivity of creative individuals. By setting high prices and making production of such objects more respected than their consummation, we could establish an economical model, where more money would turn around less things.
Producing, selling, packing and delivering of “R. MUTT 2017” mugs would also add to CO2 footprint, so we set high prices and hope nobody will buy them. We don’t want to sell, we just want to send a message.Unless a purchase triggers the production of this mug, it remains just a digital idea. It will disappear at the first reset of the internet server. If someone buys it anyway, he drinks from a mug, which appears to be an urinal.